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Asst. Manager Marketing, Power Tools Division

1 month ago

Bengaluru, India Bosch Group Full time
Job Description

CROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)

Brand:​

  • Execute new design guidelines and ensure 100% adherence across all offline touchpoints​

  • Understanding & Implementation of Brand positioning strategy across all campaigns​

  • Awareness of brand guidelines & periodic training for specific stakeholders​

  • Foster positive NPS scores across platforms –offline​

Marketing Campaigns & activities:​

  • Conceptualize and oversee development and deployment of promotional activities such as CSO-focused campaigns and internal events via merchandising agency pan-India​

  • Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs​

  • Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points ​

  • Develop channel marketing to meet the key user requirements – User / Retail

  • Analyze user data to uncover insights and implement responsive measures​


Qualifications

Graduate + MBA



Additional Information

  • Good understanding of Marketing Offline with 6+ years of relevant experience​

  • Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness ​

  • Ensuring the key outcomes from the Brand Health studies are implemented.​

  • User centric approach. Deep understanding of target groups ​

  • Good know-how of traditional for future User touchpoints​

  • Financial know-how with budget responsibility​

  • Result orientation as well as future-oriented thinking and planning

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