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Asst. Manager Marketing, Power Tools Division

4 months ago

Bengaluru, Karnataka, India Bosch Full time
Job Description

**Cross BU Offline Touchpoint Marketing (India + SAARC)**

Brand:

  • Implement new design guidelines with 100% adherence across all offline touchpoints
  • Execute Brand positioning strategy consistently throughout all campaigns
  • Ensure awareness of brand guidelines through regular training for specific stakeholders
  • Drive positive NPS scores across various platforms offline

Marketing Campaigns & Activities:

  • Brainstorm and supervise the development and execution of promotional activities including CSO-focused campaigns and internal events countrywide through a merchandising agency
  • Work closely with internal teams to establish a structured approach, generate a favorable impact on campaigns, and apply insights gained from CSOs
  • Collaborate with BU marketing to oversee both cross BU/BU specific promotion strategies, customer groupings, and segmented retail sales outlets
  • Create channel marketing strategies to fulfill the primary user needs - User / Retail
  • Utilize user data analysis to identify valuable insights and implement appropriate actions

Qualifications

Graduate degree coupled with an MBA

Additional Information

  • Thorough grasp of Offline Marketing with 6+ years of pertinent experience
  • Profound expertise in offline Marketing encompassing Marketing Strategy and Concepts, User Journey, and marketing effectiveness
  • Ensure the successful execution of key findings from Brand Health studies
  • Adopt a user-centric approach with a deep understanding of target demographics
  • Acquire strong knowledge of traditional and future User touchpoints
  • Financial acumen with budget oversight
  • Demonstrate a focus on results along with forward-thinking and strategic planning