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Asst. Manager Marketing, Power Tools Division
3 weeks ago
Understanding & Implementation of Brand positioning strategy across all campaigns
Awareness of brand guidelines & periodic training for specific stakeholders
Foster positive NPS scores across platforms –offline
Marketing Campaigns & activities: Conceptualize and oversee development and deployment of promotional activities such as CSO-focused campaigns and internal events via merchandising agency pan-India
Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs
Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points
Develop channel marketing to meet the key user requirements – User / Retail
Analyze user data to uncover insights and implement responsive measures
QualificationsGraduate + MBA
Additional InformationGood understanding of Marketing Offline with 6+ years of relevant experience
Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness
Ensuring the key outcomes from the Brand Health studies are implemented.
User centric approach. Deep understanding of target groups
Good know-how of traditional for future User touchpoints
Financial know-how with budget responsibility
Result orientation as well as future-oriented thinking and planning
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