Senior Manager Consumer Insights

1 week ago


Delhi, Delhi, India NetSysCon Consulting Full time
We are seeking a Manager Consumer Insights for a Well-known D2C Wellness Brand under Series A Funding
  • Dive deep into uncovering human truths, understanding consumer behaviors, fears, desires, and needs that influence purchasing decisions in the healthcare sector
  • Lead both quantitative and qualitative research with potential and current customers
  • Create research methodologies and frameworks to derive valuable consumer insights from a diverse range of consumer personas across various regions
  • Develop surveys with insightful questions and multiple choice answers to track trends accurately
  • Design questionnaires to assess consumer experiences and Net Promoter Score (NPS)
  • Conduct interviews with individuals and focus groups to explore qualitative aspects further
  • Perform market research to analyze consumer needs, sentiments, and preferences for developing new products and services and exploring business opportunities
  • Enhance sales conversion rates by analyzing customer calls, identifying gaps, understanding reasons for non-conversion, and proposing effective sales and marketing strategies
  • Analyze factors contributing to customer churn to enhance customer retention rates
  • Observe consumer behaviors in physical clinics to enhance overall customer experience
  • Study customer complaints from clinics and call centers to enhance customer service standards
  • Examine interactions between consumers and healthcare providers to identify areas for improvement and recommend policy changes to boost customer satisfaction
Requirements:
  • Postgraduate degree with a focus on research and communication
  • Minimum of 7 years of experience in managing research functions either in a leading research agency or in a consumer research role within a company
  • Hands-on experience in both qualitative and quantitative research methodologies
  • Strong communication skills to convey and present research findings effectively, emphasizing actionable insights
  • Ability to thrive in a dynamic startup environment

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