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Senior Manager
3 months ago
Job Description
Our objective at BASES, a service of NIQ, is simple... to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques. The world's premier consumer marketers look to BASES to help them achieve better results from their innovation programs.
The APMEA Line & Price team is uniquely qualified to serve as our clients' pricing research partner. We have different products (Line & Price Optimizer (LPO), Conjoint, Rank & Sort, Variety Rank & Sort and many more) that address different pricing needs, backed up by significant price consulting experience--with both global reach and local presence. We provide robust business forecasts and actionable consulting by aligning our models to actual in-market data. Internally, we would be the 'Centre of Excellence' for any pricing study and 'Go to team' for all methodology and executional challenges.
APMEA L&P team would provide a platform to interact with the CxOs, Marketing and Revenue Management teams. There would be ample opportunities to work on high visibility, big ticket projects, thereby gaining recognition from the wider BASES & NiQ community. Also, there would be diverse opportunities to work on various products/solutions across many categories and regions, leading to a sharper learning curve for associates.
Accountabilities
Client Consulting & Commercial Leadership
Trusted partner: Understand the client's needs, deliver with excellence, make an impact. Subject matter expert for pricing techniques, including our flagship product LPO. Identify new L&P opportunities among our existing and potential clients. Build and execute approach plan. Support core BASES team in selling L&P solutions to their existing clients in the region. Expected to scope/design at the proposal stage. Drive client satisfaction by providing insights and actionable recommendations. Able to handle complex presentations, or presentations with senior clients or tough audiences. Expected to achieve or exceed set sales target for L&P.Project Management
Proactively identify and address client issues and needs. Ensure the services provided to clients are timely and according to client business needs and specifications, while meeting the company's quality standards. Collaborates with the Customer Success team for best study design and smooth delivery of the project.Thought Leadership - Integration
Supporting commercial activities in terms of localizing the thought leadership materials. Helping drive marketing L&P campaigns to generate new opportunities. Develops strategic understanding of industry trends, competition and opportunities.Requirements
Knowledge
RequiredKnowledge of Microsoft Word, Excel, and PowerPoint and basic market research techniquesExcellent command of oral and written English DesiredKnowledge of statistics and discreet choice methodologiesKnowledge and exposure to more than one market (worked preferably in the international arena/ client side/ agency side)Skills
RequiredStrong Analytical MindExcellent numerical skillsCustomer service skillsSolution sales experienceMulti-tasking skillsProject Management skillsGood organizational skills DesiredVery good knowledge on advanced pricing analysis, methods, and toolsQualifications
Required Postgraduate in Marketing, Economics or related fieldExperience in team management (experience with matrix organization would be an asset) and strong leadership competencies Desired MBA / PGDBM~6-8 years' experience in Marketing ResearchAdditional Information
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
