![The Hindu](https://media.trabajo.org/img/noimg.jpg)
Lead - Programmatic
1 week ago
Job Role:
Lead – Programmatic BusinessLocation: ChennaiKey Responsibilities:
- Plan, execute, and optimize The Hindu Group's Ad Inventory.
- Manage Programmatic and Network Monetization for all Digital Sites, Android & iOS apps.
- Manage relationships with existing ad networks and SSP Partners and onboard new ones.
- Collaborate with cross-functional teams to ensure seamless execution of multiple campaigns.
- Ensure timely, accurate, and successful delivery in full of all campaign components, right from creative QC, technical adjustments to the final delivery in full.
- Act largely as L2 support for the Ad Ops team. Also, provide inputs to the team on campaign goals, approaches, and best methods.
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Closely monitor marketplace trends to surface new opportunities for growth. Present findings to internal stakeholders and recommend action.
Desired Skills:
- Minimum 5 years' experience in Programmatic Advertising.
- An in depth understanding of ad tech and emerging technologies.
Programmatic Strategy:
Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.)
- Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
- A good understanding of the programmatic supply side and demand side ecosystem including DSPs, SSPs, ad exchanges, Ad Networks, DMPs etc.
- Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) will be a plus.
- Strong sense of ownership.
Regards,HR Team
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