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Cold Email Marketing Full-Time
1 week ago
Job Description: Cold Email Marketing Expert
Position: Cold Email Marketing ExpertDepartment: Marketing
Reports to: Marketing Manager/Director
Location: Any / Remote
Summary:
The Cold Email Marketing Expert is responsible for developing, executing, and optimizing cold email campaigns to generate leads and drive business growth. This role requires a deep understanding of email marketing best practices, audience segmentation, and analytics to ensure our messages resonate with potential customers and comply with all relevant regulations.
Key Responsibilities:
1. Strategy & Planning
Develop and implement cold email marketing strategies to achieve company objectives.
Research and identify target audiences, ensuring the accuracy and relevance of the email list.
Stay updated with the latest trends and best practices in email marketing.
2. Campaign Development & Execution
Design and write compelling cold email copy that resonates with the target audience and prompts action.
Segment email lists based on behaviors like past email engagement and website interactions.
Test and optimize campaigns for best performance, including A/B testing of subject lines, email content, and call-to-action.
3. Compliance & Deliverability
Ensure all cold email campaigns comply with current email best practices, company policies, and legal regulations, including GDPR, CAN-SPAM, etc.
Monitor deliverability and ensure emails are reaching recipients' inboxes, not spam folders.
4. Analytics & Reporting
Track and analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI.
Provide regular reports on campaign performance and suggest areas for improvement.
5. Collaboration
Work closely with the sales team to align email marketing campaigns with sales objectives and lead follow-up.
Collaborate with the design team to create visually appealing email templates.
6. Continuous Improvement
Stay updated with the latest tools, technologies, and trends in cold email marketing.
Continuously refine the email process, from list building to follow-up, to improve efficiency and effectiveness.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
5 years of experience in email marketing, with a focus on cold email campaigns.
Proficiency in email marketing platforms like (Mailchimp, SendGrid, HubSpot, etc.).
Strong analytical skills and experience with reporting and data analysis.
Excellent written communication and copywriting skills.
Knowledge of email regulations including GDPR, CAN-SPAM, etc.
Ability to work independently and as part of a team.
Other Details
Keywords : Cold Email Marketing Industry : Sales Functional Area : IT Software - Other Job Role : ASSOCIATE Employement Type : PERMANENT-
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