Cold Email Marketing Full-Time

1 week ago


Jaipur, Rajasthan, India HyreFox Consultants Full time

Job Description: Cold Email Marketing Expert

Position: Cold Email Marketing ExpertDepartment: Marketing

Reports to: Marketing Manager/Director

Location: Any / Remote

Summary:

The Cold Email Marketing Expert is responsible for developing, executing, and optimizing cold email campaigns to generate leads and drive business growth. This role requires a deep understanding of email marketing best practices, audience segmentation, and analytics to ensure our messages resonate with potential customers and comply with all relevant regulations.

Key Responsibilities:

1. Strategy & Planning

Develop and implement cold email marketing strategies to achieve company objectives.

Research and identify target audiences, ensuring the accuracy and relevance of the email list.

Stay updated with the latest trends and best practices in email marketing.

2. Campaign Development & Execution

Design and write compelling cold email copy that resonates with the target audience and prompts action.

Segment email lists based on behaviors like past email engagement and website interactions.

Test and optimize campaigns for best performance, including A/B testing of subject lines, email content, and call-to-action.

3. Compliance & Deliverability

Ensure all cold email campaigns comply with current email best practices, company policies, and legal regulations, including GDPR, CAN-SPAM, etc.

Monitor deliverability and ensure emails are reaching recipients' inboxes, not spam folders.

4. Analytics & Reporting

Track and analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI.

Provide regular reports on campaign performance and suggest areas for improvement.

5. Collaboration

Work closely with the sales team to align email marketing campaigns with sales objectives and lead follow-up.

Collaborate with the design team to create visually appealing email templates.

6. Continuous Improvement

Stay updated with the latest tools, technologies, and trends in cold email marketing.

Continuously refine the email process, from list building to follow-up, to improve efficiency and effectiveness.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

5 years of experience in email marketing, with a focus on cold email campaigns.

Proficiency in email marketing platforms like (Mailchimp, SendGrid, HubSpot, etc.).

Strong analytical skills and experience with reporting and data analysis.

Excellent written communication and copywriting skills.

Knowledge of email regulations including GDPR, CAN-SPAM, etc.

Ability to work independently and as part of a team.

Other Details

Keywords : Cold Email Marketing Industry : Sales Functional Area : IT Software - Other Job Role : ASSOCIATE Employement Type : PERMANENT

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