Email Marketing Deputy manager IB Full-Time

1 week ago

Jaipur, Rajasthan, India HyreFox Consultants Full time

General Summary of the Profile:

Will be responsible for creating and launching email marketing campaigns to promote products by

determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.

Duties and Responsibilities:

Execute email marketing campaigns including setup and design, content creation, proofreading, testing,

approvals, scheduling, and implementation.

Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage Ensure that email creative is visually compelling and on-brand, with appropriate communication Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc. Track, analyze and report metrics of email campaign performance and provide recommendations for improvement A/B test subject lines and create and build winning attributes into future email campaigns Use UTM tracking & review email heatmaps for improved email performance Create and maintain an email marketing calendar. Work with internal teams to make sure content is relevant and meaningful Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing Ensure we keep our email sender score/domain authority within recommended levels Create and implement email policies and best practices Implement automated nurture and drip campaigns to keep subscribers engaged Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion Work with relevant third-party publications to manage and coordinate paid email campaign Upgrade existing email templates using graphics, personalization, and advanced features. Ensure prompt and accurate communication with clients via email to minimize unsubscribes. Report on sales revenue generated from email marketing efforts.

Required Skills and Experience:

5-7 Years of experience. B. Tech from a premier institute. MBA will be an added advantage. Ecommerce industry experience preferred.

Preferred:

Strong understanding of business email requirements and best practices Well-versed in performance marketing, conversion, and online customer acquisition. Hands-on Experience in end-to-end implementation of ESP, such as MailChimp, Campaigner, Vertical Response, Send Grid, Constant Contact, Strong Mail, etc. Familiar with website analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics, etc.). Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools. Proficient in Email drip marketing campaigns & Email Marketing Automation Hands-on experience with HTML and content management systems Critical thinker and problem-solving skills. Knowledge of SEO/SEM and Google Analytics. Knowledge of Affiliate Marketing.

Other Details

Keywords : . Industry : Internet/Ecommerce Employement Type : PERMANENT

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