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Brand Manager – Institutional Business

3 months ago

Kolkata, West Bengal, India ITC Full time

JOB PROFILE

JOB TITLE:

Brand Manager – InstitutionalBusiness

FUNCTION:

The person will be part of Marketing function

JOBPURPOSE:

The role involvesthe development and handling of Institutional Clients & InstitutionalChannel Partners. You will be responsible for strategizing,developing, and executing marketing initiatives tailored for our institutionalclients. Your primary focus will be on creating brand visibility, drivingsales, and fostering lasting partnerships within the institutional segment.

PRINCIPALRESPONSIBILITIES:

1. Strategic Planning: Develop and implementcomprehensive marketing strategies targeting current and potentialinstitutional clients

2. Brand Development: Manage the brand image,positioning, and communication tailored for the institutional sector, ensuringconsistency and relevance.

3. Market Analysis: Conduct market researchand analysis to identify trends, competition, and opportunities within theinstitutional space.

4. Campaign Management: Create and execute innovativemarketing campaigns to drive brand awareness and customer engagement withininstitutional channels.

5. Relationship Building: Cultivate andmaintain strong relationships with institutional clients, understanding theirneeds and delivering customized solutions.

6. Cross-functional Collaboration: Collaboratewith sales, product development, and other teams to ensure alignment andsuccessful implementation of strategies.

7. Budget Management: Manage budgetseffectively, optimizing resources for maximum ROI and growth.

KEYATTRIBUTES:

·Strategic thinker with a proactiveapproach to problem-solving.

·Strong leadership and stakeholdermanagement capabilities.

·Adaptability and ability to thrive ina dynamic, fast-paced environment.

·Experience in the personal careproducts segment and a keen understanding of customer needs in theinstitutional space.

·Excellent communication, negotiation,and analytical skills.

PREVIOUS EXPERIENCE:

4-6years of relevant experience, in brand management, preferably within theinstitutional or B2B segment.