Brand Manager

2 weeks ago

kolkata, India Ather Full time

You’ll be our: Brand Manager Zone(s)

You’ll be based at : Kolkata/Ahmedabad and Chennai Zonal office

You’ll be aligned with : Head of Brand

You’ll be joining our : Marketing Team


What you’ll do at Ather:

Zonal Marketing & Business Planning:

  • Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.

  • Ensuring zonal marketing planning for all Ather products; Scooter, Accessories, Merchandise, Connected Service, Charging Infrastructure & more

Manage Brand Ather in Zone(s)

  • Conceptualize & manage regional campaigns: 

    • Strengthen brand positioning, build salience and aspiration in the region

    • Build micro-campaigns in alignment with the brand goals to drive awareness and walk-ins at the Experience Centers in the Zone

    • Derive regional insights from sales funnel, research, market travels and more

  • Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more

  • Manage new-market GTM & launches in the zone(s)

  • Implementing centrally-driven campaigns in zone(s) via sales & agency partners

  • Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)

  • Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project


Here’s what we’re looking for:

  • Ability to build new processes and systems to drive marketing operations in zone(s)

  • Ability to work with sales counter parts & agency partners

  • Holistic business understanding: marketing, media, trade & sales

  • Strong brief writing skills to address the business challenges

  • Knack of picking customer insights through data & consumer interactions

  • Campaign & project management skills

  • Openness to travel 5 to 7 days every month


What you bring to Ather:

  • An MBA in marketing (or related stream) from tier 1/2 institutes 

  • Experience of 4-6 years in Sales & Marketing preferably in a hardware product industry

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