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Brand Manager

3 months ago

Kolkata, India Emami Ltd Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

  • Ensures that the brand’s equity is nurtured & nourished in keeping with strategic objectives.
  • Assists in developing and executes the marketing & branding strategy to improve market share and reach.
  • Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
  • Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
  • Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.
  • Planning, strategizing and ensuring the implementation of the strategies to achieve the brand objectives.


Qualifications


  • MBA or equivalent in Marketing
  • 3+ years' brand management or marketing experience