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Senior Brand Manager

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Kolkata, West Bengal, India Emami Ltd Full time

Key job responsibilities include:
Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
Assists in developing and executes the marketing & branding strategy to improve market share and reach in maximum salons services
Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion for this special channel.
Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

Ensures effective media evaluation specifically the digital platform & planning to gain maximum ROI by co-ordinating with key media providers for the Brand.


STRATEGIC
Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
Understands & defines the brand identity & align all the brands' plans accordingly

Defining and executing the brand strategy including integrated marketing communication, media, in salon communication, PR, consumer research & brand visibility.

Develops annual plans and budgets for the brand

Consumer insight mining, spearheading the retail and merchandising strategy, developing sales incentive schemes and consumer promotions to drive business and aid stock consumption.


OPERATIONAL
Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
Managing Flagship Events, Fashion Events, Brand & Product launches & promotional activities for the salon range of products
Keeps track of all brand related expenditures vis-à-vis budgets.
Monitors, tracks & evaluates market & competitive dynamics.
Develops systems within brand teams which facilitates better MIS and synergy of operations
Monitoring and analysing the Retail Audit for planning.
Ensures that the top-line & bottom-line objectives of the brand are strictly met.