Group Brand Manager

4 weeks ago

Kolkata, India Emami Ltd Full time

Key job responsibilities include:


  • Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally.
  • Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products.
  • Directs the evaluation of Emami’s brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
  • Assumes overall responsibility for Brand Activation.
  • Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
  • Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.


STRATEGIC

  • Scans the business environment to explore options for revenue generation from new and existing customers.
  • Drives the formulation of marketing strategy of Emami Ltd encompassing all brands.
  • Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
  • Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.
  • Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.
  • Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.


OPERATIONAL

  • Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
  • Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Emami Ltd and individual brands.
  • Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
  • Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.
  • Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
  • Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
  • Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
  • Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
  • Regularly collects and analyses competitor information through market intelligence and other sources.

  • Group Brand Manager

    4 weeks ago

    Kolkata, India Emami Ltd Full time

    Key job responsibilities include:Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally.Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products.Directs...

  • Group Brand Manager

    5 hours ago

    Kolkata, West Bengal, India Emami Ltd Full time

    Key job responsibilities include:Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally.Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products.Directs...

  • Group Brand Manager

    4 weeks ago

    Kolkata, India Emami Ltd Full time

    Key job responsibilities include:Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally.Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products.Directs...

  • Group Brand Manager

    4 weeks ago

    kolkata, India Emami Ltd Full time

    Key job responsibilities include: Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally. Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products....

  • [23/05/2024] Group Brand Manager

    4 weeks ago

    Kolkata, India Emami Ltd Full time

    Key job responsibilities include:- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Emami Ltd while maintaining brand focus internally & externally.- Develops the marketing & brand management strategy of Emami Ltd to support top line & bottom line growth & foray into new segments and innovative products.-...

  • Brand Manager

    11 hours ago

    Kolkata, West Bengal, India Evito Solutions Full time

    Brand Manager To define brand strategy and architecture, analyse market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitabilityPrincipal Accountabilities:Prepare brand strategy based on 6C analysis framework...

  • Brand Manager

    2 weeks ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Innovating Taste, Elevating Brands".Ready to make your mark?Position SummaryTo define overall brand strategy, business & marketing plans, innovation architecture for the brand. Deliver the yearly business, analyze market/ customers trends and competition, create gap fill plans, provide inputs into developing plans for extensions into new categories and...

  • Brand Manager

    2 weeks ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Innovating Taste, Elevating Brands".Ready to make your mark?Position SummaryTo define overall brand strategy, business & marketing plans, innovation architecture for the brand. Deliver the yearly business, analyze market/ customers trends and competition, create gap fill plans, provide inputs into developing plans for extensions into new categories and...

  • Brand Manager

    2 weeks ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Innovating Taste, Elevating Brands".Ready to make your mark? Position Summary To define overall brand strategy, business & marketing plans, innovation architecture for the brand. Deliver the yearly business, analyze market/ customers trends and competition, create gap fill plans, provide inputs into developing plans for extensions into new categories and...

  • Brand Manager

    3 weeks ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Innovating Taste, Elevating Brands".Ready to make your mark?Position SummaryTo define overall brand strategy, business & marketing plans, innovation architecture for the brand. Deliver the yearly business, analyze market/ customers trends and competition, create gap fill plans, provide inputs into developing plans for extensions into new categories and...

  • Brand Manager

    2 weeks ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Innovating Taste, Elevating Brands".Ready to make your mark?Position SummaryTo define overall brand strategy, business & marketing plans, innovation architecture for the brand. Deliver the yearly business, analyze market/ customers trends and competition, create gap fill plans, provide inputs into developing plans for extensions into new categories and...

  • Brand Manager

    2 weeks ago

    Kolkata, India Evito Solutions Full time

    Brand Manager To define brand strategy and architecture, analyse market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitabilityPrincipal Accountabilities:1. Prepare brand strategy based on 6C analysis framework...

  • Brand Manager

    1 month ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.We aim to provide a very wide...

  • Brand Manager

    1 month ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.We aim to provide a very wide...

  • Brand Manager

    4 hours ago

    Kolkata, West Bengal, India Emami Ltd Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.ResponsibilitiesEnsures that the brand's equity is nurtured & nourished in keeping with strategic...

  • Brand Manager

    9 hours ago

    Kolkata, India Emami Ltd Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. ResponsibilitiesEnsures that the brand’s equity is nurtured & nourished in keeping with strategic...

  • Brand Strategist

    2 weeks ago

    Kolkata, India RECRUITMENT MANTRA Full time

    **HIRING FOR Kofuku Group**: Designation : Brand Strategist Job Location : Kolkata Role : Brand Stategist, Digital Marketing Head, Social Media Stategist CTC : ₹1,000,000 P.A. - ₹1,200,000 P.A.

  • Brand Manager

    8 hours ago

    Kolkata, West Bengal, India Ather Full time

    You'll be our: Brand Manager Zone(s) You'll be based at : Kolkata/Ahmedabad and Chennai Zonal office You'll be aligned with : Head of Brand You'll be joining our : Marketing Team What you'll do at Ather: Zonal Marketing & Business Planning: Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing a...

  • Brand Strategist

    7 hours ago

    Kolkata, West Bengal, India RECRUITMENT MANTRA Full time

    HIRING FOR Kofuku Group:Designation : Brand StrategistJob Location : KolkataRole : Brand Stategist, Digital Marketing Head, Social Media StategistCTC :₹1,000,000 P.A. - ₹1,200,000 P.A.

  • Brand Manager

    2 weeks ago

    kolkata, India Ather Full time

    You’ll be our: Brand Manager Zone(s) You’ll be based at : Kolkata/Ahmedabad and Chennai Zonal office You’ll be aligned with : Head of Brand You’ll be joining our : Marketing Team What you’ll do at Ather: Zonal Marketing & Business Planning: Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing...