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Performance Marketing Manager
4 months ago
Work Experience:5-7 years prior work experience in performance marketing
Key Deliverables of the Role:
Digital sales work with brands on the mandate to grow their ecommerce business through effective on platform performance marketing interventionsEnd to end 360-degree auditing, to create an annual, quarterly and monthly plans basis whats right for the brandDeliver best in class executional excellence and strategic direction to the performance marketing agencyWork with Media team, Brand teams & E comm teams to synergize investments, align plans and execute OTIFSuggest AMS strategy with search and display keeping in mind best way to achieve share of voice, brand KPIs and deliver on ROAS targets, volume and share growthWork towards achieving aligned metrics with regular monitoring & regular optimizationGuide and monitor Associates/Analysts across the teams in the performance marketing agency on tactical imple-mentation in line with the strategic goalsDemonstrate thought leadership by developing and presenting industry/market research findings, eCommerce & DTC trends, eCommerce & DTC growth areas, new models to consider and relevant commerce case studiesDrive experiments and new initiatives across brandsHelp identify and improve daily processes & systems across teamsCo-lead monthly and quarterly reviews with platforms, marketplaces and brand teams
Key Competencies for the Role:
Strong analytical skills as well as experience in applying those skills in the advertising domainExperience in running on-platform performance campaigns using AMZ and other platformsUnderstand the commerce ecosystem on non-self-serve platforms and drive data driven strategies on increasing value from the investments made on those platformsTeam player, and ability to work under pressureBusiness acumenAgile and extremely good at numbersExtensive experience in eCommerce (digital marketing and DTC will be an additional bonus but not a disqualifier)
Reporting RelationshipUpward:
Head Media, Digital Marketing & Brand PR (India & Global Centre of Excellence)