Performance Marketing Manager
1 month ago
About ImpactGuru: ImpactGuru.com, India’s leading healthcare financing platform for patients, is a crowd-funding solution for people who require medical assistance. We aim to make healthcare affordable by providing a platform for individuals to raise funds for medical expenses.
Position Overview:
We are seeking a dynamic and experienced Performance Marketing Lead to join our team in Mumbai. The ideal candidate will lead our performance marketing initiatives, driving growth through data-driven strategies and innovative campaigns. This role is critical to expanding our reach and optimizing our marketing efforts to maximize ROI.
Key Responsibilities:
Strategy & Planning:
User Acquisition:
Budget Management:
ROI Optimization
Campaign Management:
Analytics & Reporting:
Stakeholder Management:
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Minimum of 7-10 years of experience in performance marketing, preferably within the digital or healthcare sector.
• Proven track record of managing large-scale performance marketing campaigns with a strong ROI.
• Proficient in marketing analytics tools (Google Analytics, SEMrush, etc.) and advertising platforms (Google Ads, Facebook Ads, etc.).
• Strong analytical, organizational, and project management ski
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