Performance Marketing Manager
5 months ago
As a Performance Marketing Manager, you will be responsible for developing and executing data-driven strategies to optimize campaign performance, maximize ROI, and achieve client objectives.
Responsibilities:Collaborate with clients to understand their goals, target audience, and USPs.Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Tracking, etc.Create and manage ads on Facebook, Instagram, LinkedIn and Google AdWords.Set up and optimize ad targeting parameters to reach the right audience.Monitor ad performance and make real-time adjustments to optimize campaigns for maximum ROI and to achieve client goals.Manage client budgets effectively, ensuring efficient allocation and adherence to spending limits.Stay up-to-date with the latest trends, tools, and best practices in performance marketing.Keep the client updated with the ad results. Generate regular reports for clients, summarizing ad campaign performance and providing actionable insights.
Skills:Hands on experience with Meta and Google adsProblem solving skillsShould be able to work with multiple client accountsGood time-management skillsStrong eye for details
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