Customer Relationship Management Specialist

1 week ago


Gurgaon, Haryana, India BIBA Fashion Ltd Full time

  • Responsible for the implementation and maintenance of CRM system and ensuring the proper use of system by all teams across organization.
  • SALESFORCE
  • Ensuring the accuracy and quality of customer data in database, set objectives on quantitative and qualitative data collection across all channels.
  • Creation of CRM campaigns and customer segmentation inline with overall brand strategy, and planned occasions such as EOSS, Festive, and New Season launch, etc.
  • Track performance of campaigns, loyalty program, offers, KPIs achieved and communicate the response and learning to internal stakeholders including marketing, retail and sales teams, ecom and merchandising.
  • Working closely with store sales teams to inform on offers and CRM initiatives and also capture feedback both store and customer feedback to optimize and improve performance
  • Working closely with eCom team for a unified approach and seamless Omni channel customer experience where applicable to maintain a consistent brand voice across CRM campaigns
  • Drive, coordinate and partner with the Call Center to push phone sales and optimize level of service to the end customers.
  • Work with the multiple internal and external stakeholder to ensure the calendar is aligned with business revenue targets


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