Marketing Planning
7 days ago
The Marketing Planning & Operations function at Locus plays a crucial role within the MCG team by coordinating and enabling the entire MCG organization to scale and efficiently achieve business goals across all MCG subfunctions.
This role involves aligning business plans, developing and managing processes, leveraging technology tools, and utilizing specialized skills to support marketing execution and governance.
The key responsibilities of this role include:
- Marketing AOP planning
- Marketing Operations - Budget, Data, and Performance
- Segmentation
- Marketing Automation
These pillars encompass the specialized skills, expertise, processes, and platforms essential for a successful global marketing function and are integral to the overall success of the organization.
AREAS OF RESPONSIBILITY (Key Activities)PERFORMANCE METRICS
- Strategic Planning: Orchestrating the annual marketing planning process to ensure alignment with sales and product objectives.
- Cross-Functional Projects: Leading and ensuring timely delivery of key marketing projects.
- Create Scale: Establishing processes that work across different geographies.
- Marketing Operations: Managing budget, tracking performance metrics, and implementing processes for marketing tools.
Requirements
- MBA graduate with over 3 years of experience in B2B marketing, preferably in the SaaS/technology sector.
- Experience in field marketing and digital marketing.
- Strong aptitude for business planning, strategy, and analytics.
- Ability to engage with cross-functional teams and drive change effectively.
- Proven leadership and collaboration skills.
- Understanding of financial processes.
- Excellent written and verbal communication abilities.
- Experience working with diverse, globally distributed teams.
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