Media Planning Analyst

1 week ago

Bengaluru, Karnataka, India Annalect India Full time

About Annalect India :

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

This exciting role of an Analyst - Media Planning requires you to strategize and plan digital media campaigns for our client. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients' goals and objectives.

Location: Bangalore/Chennai/Coimbatore/Hyderabad

You will be working closely with :

Global clients and account managers of our Media Services team. This role will report to the Manager of Media Services.

This is an exciting role and would entail you to :

  • Be part of client campaign briefings related to media campaigns.
  • Translate meeting notes into actionable items for internal team huddles.
  • Assist in creating media planning decks highlighting execution strategy.
  • Take part in Client media presentations.
  • Focus on creating campaign pacing schedules/flowcharts.
  • Identify campaign optimization steps in collaboration with execution team in case deviation is observed.
  • Audience deep dive to understand relevant insights.
  • Prepare post evaluation deck with relevant and actionable findings in order to improve future the quality of future media plans.
  • Accountable for over/under performance and any deviation of campaigns.

This may be the right role for you if you have :

  • Bachelor's degree in marketing, advertising. communications, or a related field
  • Proven experience (typically 2-3 years) in digital media planning, preferably in an agency or marketing environment
  • Strong understanding of digital marketing channels, including display advertising, social media, search engine marketing, and mobile advertising
  • Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, or programmatic platforms
  • Strong analytical and problem-solving abilities to identify insights.
  • Good knowledge of PMS tools like Worfront, Jira, Hive etc

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