Media Planning Specialist

1 week ago

Bengaluru, Karnataka, India Annalect India Full time

About Annalect India:

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

This exciting role of a Media Planning – Specialist requires you to strategize and plan digital media campaigns for our client. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients' goals and objectives.

Location: Bangalore/Chennai/Coimbatore/Hyderabad

You will be working closely with:

Global clients, On-Shore Client Lead and Offshore Delivery Account managers. This role will report to the Manager of Media Services.

This is an exciting role and would entail you to:

  • Participate in client meetings to understand campaign briefs and analyse it for further team discussions. Collaborate with account managers and clients to understand their marketing objectives and develop digital media strategies that align with their goals.
  • Conduct research on target audiences, industry trends, and competitive landscape to inform media planning decisions.
  • Identify and evaluate digital media channels (e.g., display advertising, social media, search engine marketing, mobile advertising) based on their effectiveness in reaching target audiences and delivering desired outcomes.
  • Develop comprehensive media plans, including budget allocation, media mix recommendations, and campaign timelines.
  • Collaborate with media buyers to negotiate favourable terms, including rates, placements, and added value opportunities with media vendors and publishers.
  • Coordinate with creative teams to develop engaging ad content and ensure it aligns with the media strategy.

This may be the right role for you if you have

  • Bachelor's degree in marketing, advertising, communications, or a related field
  • Proven experience (typically 6-9 years) in digital media planning, preferably in an agency or marketing environment
  • Strong understanding of digital marketing channels, including display advertising, social media, search engine marketing, and mobile advertising.
  • Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, or programmatic platforms.
  • Proficient in using analytics tools to measure and analyse campaign performance.
  • Excellent communication and presentation skills to effectively communicate media strategies and campaign results to clients and internal stakeholders.
  • Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

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