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Head of Retail Marketing

3 months ago

Delhi, Delhi, India Antal International Full time
1.

Marketing Strategy and Planning:
Develop and execute comprehensive marketing strategies to increase footfall and drive sales growth.
Collaborate with senior management to align marketing efforts with overall business objectives.
Analyze market trends, customer insights, and competition to identify growth opportunities.

Multi-Channel Marketing:
Create and manage integrated marketing campaigns across traditional media, digital channels, and on-ground events.
Oversee the creation of compelling content, including advertisements, social media posts, and email marketing campaigns.
Monitor campaign performance, optimize strategies, and ensure a strong return on investment (ROI).

Customer Relationship Management (CRM):
Establish and manage a robust CRM system to enhance customer engagement, retention, and loyalty.
Segment customer data for personalized marketing campaigns and promotions.
Develop and implement strategies for collecting and utilizing customer feedback to improve services.

E-commerce Development:
Oversee the strategic development and growth of the e-commerce business.
Collaborate with cross-functional teams to enhance the online shopping experience.
Drive online sales and customer acquisition through effective digital marketing strategies.

Team Leadership:
Lead and mentor the marketing team, providing guidance, support, and professional development opportunities.
Foster a collaborative and innovative work environment to ensure the team's success.

  • Developing brand identity
Work on improving the brand visual identity for brand and the stores

Work closely with the operations and category teams to identify opportunities for providing wow customer experience to the brand.