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Only 24h Left: Marketing Specialist
1 week ago
About Bizongo:
At Bizongo we help brands and enterprises achieve scalable growth through our AI-powered transaction first vendor digitization and embedded financing platform.
Bizongo's platform has an embedded ecosystem of 450+ brands/enterprises across diverse industries and an extensive vendor network of 7500+ businesses and 30+ financial institutions.
We offer ease of business and growth opportunities to businesses across India's backbone industries.About Function:
We are seeking a dynamic Marketing Specialist preferably with a strong background in B2B SaaS experience, who will play a pivotal role in our lead-gen initiatives while also driving strategic paid advertising campaigns and content distribution efforts.
What you'll be doing:
- As a marketing specialist your primary responsibility is to focus on lead gen initiatives with focus on ABM initiatives.
- You will maintain a central database (Hubspot CRM) and repurpose it for Email targeting, ad targeting etc.
- You'll work closely with teams creating content and designs for ads to make sure they appeal to our target customers.
- Continuous A/B test different versions and ad delivery methods to see what works best.
- Develop and implement comprehensive content distribution strategies to maximize the reach and impact of our content assets, including blog posts, whitepapers, case studies, videos, and more.
- Coordinate with the content team to ensure our distribution plans match our content goals.
What will make you a good fit:
- Bachelor's degree in Marketing, Business, Communications, or related field (Not mandatory) (Good to have)
- Proven experience in ABM processes, account segmentation, and list building for targeted campaigns.
- Strong understanding of paid advertising principles, with hands-on experience managing and optimizing campaigns across platforms such as Google Ads, LinkedIn,
- Understanding of marketing automation tools and platforms (e.g., HubSpot) for demand generation and ABM campaigns.
- Excellent collaboration and communication skills, with the ability to work cross-functionally with content, creative, and sales teams.
- Analytical mindset with the ability to interpret data and metrics to drive informed decision-making and campaign optimization.
- Experience in content distribution strategies, including social media, email, and third-party publications.
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