Business Development Manager
3 weeks ago
Job Description
Business development managers, sometimes abbreviated BDMs, are key members of the go-to-market (GTM) team. They are responsible for building lists of sales leads, then pitching to these prospects to build the company's client list. In sales lingo, they help move people from the top of the sales funnel to the goal of being a signed customer. The business development role uses many business skills, including strategic planning, project management, and successful negotiation.
Responsibilities:
While the role will vary depending on the company and the industry, you might expect your tasks to include:
Identifying opportunities in target markets for your organization's products and services
Generating leads through cold calling prospective clients or networking at trade shows
Developing and nurturing relationships with key customer accounts
Keeping up with the latest industry developments, including market positioning of corporate competitors
Assessing client needs and the company's ability to meet those needs
Following up with new leads and referrals generated from the sales team
Preparing status reports on goals
Using customer relationship management (CRM) software, such as Hubspot, to manage interactions
Successful business development managers often move into more senior business development and sales management roles.
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