Performance Marketing Specialist

2 weeks ago

Odhav, India Petpooja Full time

Roles and Responsibilities:Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buysMonitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager and HubspotDevelop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholdersAllocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metricsStay updated with the latest trends in performance marketingAdditional Qualification and Skills:1+ years of experience in digital/performance marketing, ideally with B2B or Performance/Lead gen brands.Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.Knowledgeable about Google Analytics, Hubspot, and Data Studio.Familiarity with data processing tools like Microsoft Excel and Google SheetsOutstanding communication skills for effective stakeholder managementCertification in Google Marketing Platform or equivalent is a plusEmail your resume at aditi.patel@petpooja.com

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