Digital Marketing Specialist

5 days ago

Odhav, India MOI - Handcrafted Luxury Full time

About the jobAt Aurus and Moi we are slowly built a community where everyone on the team can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within a setup where every voice is heard.We’re looking for a responsible digital marketing mind and soul — not just someone who runs ads, but someone who sees the bigger picture:Thinks of platforms as ecosystems and a funnel, not just fragmented ad spacesBalances data with storytelling — where content sparks attention and analytics sharpen directionMeasures what truly matters, separating vanity metrics from valuable growth parameters, controlling leakage and planning scaleUnderstands how omnichannel attribution models can be built - Enjoys analyzing algorithms, debating attribution models, staying current with the emerging trends in the industryor reverse-engineering customer journeys for funWhat you’ll bringA degree in Computer Science, Marketing, Data Analytics, or a related field — or equivalent relevant experience.Familiarity with Meta, Google Analytics, Google Tag Manager, or similar analytics platforms.A basic understanding of web technologies and tracking implementation.Strong analytical and problem-solving skills, with a knack for simplifying complex data.About us Started in 2003, AURUS is a fine jewelry house that designs handcrafted jewelry inspired by the traditions and cultures across India and the globe. Moi – the house’s pret line was launched in late 2019 and caters to a global audience. With a studio and a boutique store located in Vastrapur, Ahmedabad, the brands have a team of 70 jewelry geeks. The in-house team of 15 comprises a mix of designers, stylists, content creators, and production managers. And over 50+ artisans work for the brands from their workshops spread across the country. The design house aims to disrupt the current impersonal and mechanical jewelry industry by replacing it with a process that is more personal and direct through a digital, transparent, and D2C approach. Aurus caters to a discerning audience, that appreciates the value in understated luxury through timeless, handcrafted jewelry.

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