Performance Marketing Specialist

3 days ago

Odhav, India PeopleCultureHR Full time

Position Overview We at Guru99.Com are looking for a skilled Digital Media Buyer—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.Com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers. Key Responsibilities 🏦 Strategically plan and manage paid advertising campaigns across Facebook and Instagram. 📊 Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales. 💡 Promote affiliate offers using paid social media while ensuring compliance with platform and network policies. 🔍 Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations ⚡Collaborate with creatives to develop high-performance ads (copy + visuals). 🔄 Perform ongoing A/B testing of creatives, audiences, and bidding strategies. 📅 Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics. 🧠 Provide weekly and monthly performance reports with insights and optimizations. 💰 Stay current on Meta algorithm updates, policy changes, and best practices.☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities🌍 Audience & Targeting Strategy 🔑 Research and analyze target audiences using demographic, psychographic, and behavioral data 🚀 Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies 📤 Develop audience segmentation strategies to maximize campaign reach and engagement Required Skills & Qualifications ☢ 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads. 🔗 Strong portfolio showing successful lead-gen or affiliate marketing campaigns. 💢 Deep understanding of campaign structures, pixel tracking, and conversion optimization. 🎍 Strong data skills and proficiency in analytics tools. 🗝 Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager. ⚖ Ability to work independently in a fast-paced, remote environment. Preferred Qualifications 🏥Prior experience working with affiliate networks (e.G., ShareASale, Impact, CJ, ClickBank). 🔋Meta Blueprint Certification (Media Buying Professional or equivalent). ●Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus. What We Offer 🐞Competitive salary + performance-based bonuses. 📯Flexible, remote-first work culture. ⚡A chance to work with a top-ranking educational platform. 🛡️Growth opportunities in digital marketing and affiliate monetization. How to Apply To apply for the Media Buyer (Paid Social Media Specialist/Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com

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