Marketing Communications Manager

4 weeks ago


Hyderabad, Telangana, India Neuland Laboratories Limited Full time

The ideal candidate will have a deep understanding of our company and industry, and will play a central role in the decision-making process. This position requires a blend of strategic insight and technical expertise, as well as strong communication and collaboration skills.

Job Responsibilities

  • Develop and Execute Marketing Strategy in line with the company's strategic priorities
  • Work on brand Positioning and image and build the company's brand presence as an authority in the CDMO industry
  • Develop marketing assets
  • Develop and execute a communication plan across all communications platforms
  • Drive Digital and Content Marketing—Work with Digital agencies to develop the SEO strategy and improve organic traffic and search engine rankings.
  • Development and execution of a content marketing plan
  • Lead generation -Design and execute demand generation campaigns to drive qualified leads for the sales team. Through organic and inorganic marketing, such as Google ads, PPC, LinkedIn, and other B2B channels. Track and optimize the marketing funnel for maximum ROI
  • Upkeep of the website design/ build and content
  • Brand Building
  • Identify strategic partnerships to expand the company's reach.
  • Represent the company at industry events, webinars, and conferences.

Job Requirements

  • Master's in business administration or a related field
  • 9+ years in marketing roles, with at least 2 years in B2B services CDMO / Pharmaceutical companies.
  • Expertise in managing SEO, content marketing, demand generation, and paid campaigns.
  • Strong analytical, leadership, and communication skills both oral and written
  • Proficiency in tools like HubSpot, Google Analytics, SEMrush, or similar platforms.


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