Search Engine Optimization Specialist

1 day ago

Industrial Area, India TIF Technologies Full time

About the Company: TIF Technology, an innovation driven arm of The Ideaz Factory, specializes in delivering advanced technology solutions that enable real business transformation. We design, build, and scale digital products across multiple domains, including Web Development, App Development, Software Engineering, Artificial Intelligence, Machine Learning, SEO, and Social Media Marketing.At our core, we believe technology should empower growth. Our teams are trained to stay ahead of industry trends, continuously upgrading their skills to deliver high-quality, future-ready solutions for clients across sectors. As part of The Ideaz Factory ecosystem - a full-service creative and strategy agency known for its innovation and execution excellence - TIF Technology combines technical expertise with creative insight to craft solutions that drive measurable business impact.Job Summary:We are looking for a skilled and results-driven SEO Executive with 3+ years of experience to join our team. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, on-page and off-page SEO, and content optimization techniques. You will be responsible for developing and executing SEO strategies to increase organic visibility, traffic, and rankings on search engines.Key Responsibilities:1. Develop and implement effective SEO strategies (on-page, off-page, and technical SEO).2. Perform detailed keyword research and gap analysis using tools like SEMrush, Ahrefs, or Google Keyword Planner.3. Optimize website content, meta tags, images, and landing pages for search engines.4. Conduct regular website audits and fix technical SEO issues (e.G., crawl errors, broken links, duplicate content, site speed, etc.5. Collaborate with content writers and designers to ensure SEO best practices are followed.6. Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools.7. Stay up to date with the latest SEO trends, algorithm updates, and industry developments.8. Prepare and present SEO reports and performance metrics to stakeholders regularly.Requirements:Proven 3+ years of hands-on SEO experience.Strong knowledge of Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, etc.Strong understanding of HTML, CSS, and website structure (basic level). Excellent written and verbal communication skills. Ability to work independently and manage multiple projects simultaneously.Familiarity with Local SEO, E-A-T, Core Web Vitals, and Mobile-First Indexing.

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