Search Engine Optimization Manager

1 week ago

Kolkata metropolitan area West Bengal, India Grape Services Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Description

This is a full-time, on-site role for a SEO Specialist located in the Kolkata metropolitan area. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building links, analysing web analytics, and implementing on-page SEO strategies. The role will involve optimising website performance and enhancing search engine rankings by employing best practices and effective techniques.

Key Responsibilities:

  • Keyword Research and On-Page SEO skills
  • Link Building expertise
  • Plan and execute all digital marketing campaigns including SEO, PPC, email, social media, and display advertising
  • Manage and optimize Google Ads, Meta Ads, and other paid platforms to drive leads and conversions
  • Develop and implement successful SEO strategies (on-page and off-page)
  • Create and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • Coordinate with designers and content writers to generate high-quality assets
  • Manage and segment email marketing campaigns using tools like Mail chimp, Sendinblue, etc.
  • Monitor and report on performance of all digital campaigns using tools like Google Analytics, Google Tag Manager, and GA4
  • Stay updated with the latest trends and best practices in digital marketing and apply them as needed
  • A/B test campaigns, analyse data, and implement changes for optimisation

Requirements:

  • 5 years of proven experience as an SEO Specialist or similar role.
  • Strong understanding of search engine algorithms and ranking factors.
  • Ability to work independently and as part of a cross-functional team.
  • Excellent analytical, organisational, and communication skills.
  • Knowledge of local SEO, mobile SEO, and technical SEO best practices.

Mail your cv at

Apply only if you are an immediate joiner.

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