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Manager-Performance Marketing

4 weeks ago

Kolkata, West Bengal, India Salarpuria Group Full time

The ideal candidate for this position will succeed in this role if they have both knowledge and technical depth about the company and the industry. This is essential as they will assist the President – Sales & Marketing on digital lead generation & digital branding and will be a central person in the decision making process, liaising with digital marketing agencies for running campaigns, SMM, and other digital properties while managing the digital sales/marketing budget, to achieve set targets & develop forecast. In this position, they have to work alongside sales and marketing team members to amplify all offline marketing activities.

Responsibilities

Primary Objectives:

  • Build, manage and optimize paid acquisition campaigns across various channels including social, SEM, and display to drive required velocity of qualified leads.
  • Deliver quantifiable improvements in ROI and cost per qualified lead (CPQL) across all channels.
  • Analyze campaign performance based on data-driven insights & strategy using quantitative analysis.
  • Identify marketing performance issues and conduct RCA with analytics tools and share insights.
  • Make necessary updates in CRM for smooth and efficient operations across the lead funnel.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Work with creative and marketing agencies and take ownership of what goes live.
  • Work alongside pre-sales, sales & marketing team to help them achieve required sales targets.

Secondary Objectives:

  • Manage organic posts, social media handles across all platforms (SMM)
  • Proofread and give feedback on creatives & content shared by agencies before posting.
  • Take full ownership of all digital handles of the company (FB, Instagram, Google, GMB, YouTube, Website, WhatsApp, and more as and when added).
  • Strategically build the corporate brand on social platforms.
  • Share periodic reports on progress, along with study of selected peers in the industry.
  • Oversee website content, information, layout and compliance including site performance.
  • Oversee SEO of website and take necessary steps when needed.
  • Add and update website information when new projects start or as and when required.

Tertiary Objectives:

  • Engage & respond to messages, comments, feedback & reviews of users on a timely basis.
  • Run WhatsApp, SMS, email campaigns as and when required, and share reports of such campaigns.
  • Payment & record-keeping of expenditure for digital activities, vis-à-vis the budgets allocated.
  • Responsible to measure: Cost-per-Click (CPC), Cost-per-Impression (CPM), Cost-per-Sale (CPS), Cost-per-Lead (CPL), Cost-per-Acquisition (CPA)

Qualifications

  • MBA preferred, Bachelor's degree or equivalent experience of 3 – 7 years; at least 1 year in performance marketing and lead generation,
  • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
  • Outstanding presentation skills. Excellent written and verbal communication skills.