Performance Marketing Manager
7 days ago
Campaign Strategy & Execution
Develop and manage performance marketing strategies across multiple channels, including Google Ads, Facebook, Instagram, Display Networks, and other digital platforms. Oversee and optimize paid search (PPC), paid social, affiliate marketing, and programmatic campaigns to meet business objectives.
Budget & Spend Management
Monitor and allocate the digital marketing budget across various platforms, ensuring an effective and efficient spend to maximize return on investment. Track and optimize cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV).
Data Analysis & Reporting
Analyze and report on key performance metrics, including traffic, conversion rates, CPA, ROAS, and other KPIs. Use data and analytics to drive insights and optimization recommendations for future campaigns. Create and present regular performance reports for senior leadership and other stakeholders.
SEO & SEM Integration
Collaborate with SEO and content teams to align paid media efforts with organic strategies for better overall search performance. Implement best practices in search engine marketing (SEM) and ensure maximum visibility for paid and organic campaigns.
Creative and Landing Page Optimization
Work closely with the creative team to develop and test ad creatives and landing pages for improved performance. Continuously test and optimize copy, creatives, offers, and landing pages to improve conversion rates and user experience.
Market Research & Competitive Analysis
Stay current with retail industry trends, digital marketing best practices, and competitor strategies. Conduct competitive analysis to identify growth opportunities and benchmarks.
Collaboration & Stakeholder Management
Work cross-functionally with eCommerce, product, design, and analytics teams to ensure alignment of marketing objectives and the smooth execution of campaigns. Manage relationships with external agencies and vendors for campaign execution.
Qualifications
A bachelor's degree in Marketing, Business, or a related field (or equivalent experience). 2+ years of experience in performance marketing, preferably within a retail or eCommerce environment. Strong understanding of paid media channels (Google Ads, Facebook Ads, Instagram, Affiliate, Programmatic, etc.). Experience with Google Analytics, Facebook Ads Manager, Google Tag Manager, and other analytics tools. Strong knowledge of Excel or Google Sheets for data analysis and reporting. Familiarity with A/B testing, conversion rate optimization, and website analytics. Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously. Excellent communication, project management, and team collaboration skills.
Preferred Qualifications
Experience with marketing automation tools like HubSpot, Klaviyo, or similar platforms. Knowledge of SEO best practices and how they intersect with paid marketing. Experience in budget management and allocation for large-scale campaigns. Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are a plus.
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