Performance marketing Manager

1 week ago


Kolkata, West Bengal, India UpDrift Full time
About Us

We are a dynamic and results-driven digital marketing agency dedicated to helping businesses maximize their online presence. We specialize in data-driven marketing strategies, delivering high-performance campaigns that drive growth.
Role Overview

We are looking for an experienced

Performance Marketing Manager

to lead and optimize our paid marketing efforts across Meta Ads and Google Ads. The ideal candidate will be responsible for designing, executing, analyzing, and optimizing performance-driven campaigns to achieve business objectives.
Key Responsibilities

Develop, manage, and optimize

Meta Ads

and

Google Ads

campaigns to maximize ROI.
Conduct thorough

campaign research and analytics

to identify trends, audience insights, and competitive positioning.
Monitor

campaign performance

and generate detailed reports with actionable insights.
Continuously optimize

ad creatives, targeting, bidding strategies, and landing pages

for better performance.
Track KPIs such as

CTR, CPA, ROAS, and conversion rates , ensuring campaign efficiency.
Collaborate with content, design, and development teams to create high-performing

ad creatives .
Stay updated with the latest trends and updates in

digital advertising platforms

to maintain a competitive edge.
Requirements

Proven experience managing

Google Ads

and

Meta Ads

campaigns.
Strong expertise in

campaign research, analytics, and reporting .
Hands-on experience with

A/B testing, audience segmentation, and conversion tracking .
Proficiency in tools like

Google Analytics, Google Tag Manager, Meta Business Suite, and Looker Studio .
Analytical mindset with a deep understanding of

performance marketing metrics .
Excellent problem-solving skills and a results-oriented approach.
Strong communication and project management skills.
Why Join Us?

Work in a

fast-paced, data-driven environment

with a talented team.
Opportunity to lead

high-impact performance marketing campaigns .
Competitive salary and performance-based incentives.
Continuous learning and growth opportunities in digital marketing.
If you are passionate about

performance marketing

and love optimizing campaigns for maximum impact, we'd love to hear from you

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