Offline Marketing Lead

1 week ago

Chennai, Tamil Nadu, India Vidyashilp Education Group (VSEG) Full time

Role Overview:

We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events. The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

Offline Marketing Strategy & Planning

  • Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
  • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
  • Create quarterly and monthly activation calendars, timelines, and budgets.

Event Management & Execution

  • Lead the planning, promotion, and execution of events such as:
  • Open Houses and School Orientations
  • RWA Activations and Community Outreach Programs
  • Interschool Competitions, Workshops, and Fairs
  • Kiosks, roadshows, and external education events
  • Ensure seamless coordination across internal teams and event stakeholders.

Vendor & Partner Management

  • Identify and onboard relevant vendors, agencies, and community partners.
  • Handle negotiations, contracts, and vendor performance monitoring.

Cross-Functional Collaboration

  • Work closely with:
  • Admissions Team – to ensure footfall translates into inquiries and conversions.
  • Creative/Content Teams – to produce effective offline marketing collaterals.
  • Digital Marketing Team – to align offline efforts with online campaigns.

Performance Monitoring & Reporting

  • Track ROI on events and offline channels, measuring metrics such as:
  • Footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.

Budget Management

  • Own the offline marketing budget; ensure judicious use of resources.
  • Identify cost-saving opportunities without compromising effectiveness.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

  • Willingness to work on weekends (especially during peak admission periods).
  • Local travel required for event execution and community engagement.

Application Process:

Please share your resume and a brief cover letter to [hr@vidyashilpacademy.edu.in], mentioning "Offline Marketing Lead – [Location]" in the subject line.

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