Marketing Lead

2 weeks ago

Chennai, Tamil Nadu, India Olystra Special Tools Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Description:

Olystra Special Tools is a leading developer and manufacturer of special tools for all automobiles, dedicated to making vehicle servicing faster and safer. With over 30 years of experience, we supply tools to top auto-component and aggregate manufacturers in the industry.

Role Description:

We are seeking a dynamic and results-driven Marketing Lead to take complete ownership of our B2B lead generation through strategic marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing marketing initiatives to expand our reach and strengthen our brand presence in the automotive industry.

Key Skills & Requirements:

  • Proven experience in
    B2B marketing
    and
    Demand generation.
  • Strong knowledge of
    social media management, email marketing, website administration, PR, and event marketing.
  • Creative thinker with excellent communication and presentation skills.
  • Ability to work independently and take complete
    ownership
    of marketing deliverables.
  • Proficiency in
    digital marketing tools, analytics
    , and CRM platforms will be an added advantage.
  • Manage, and optimize
    SEO strategies
    to strengthen and maintain Olystra's website ranking.
  • Plan, coordinate, and
    execute branding initiatives
    across digital and offline platforms.
  • Conduct market research and competitive analysis to identify opportunities for new product lines.

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