Event Marketing Consultant
2 days ago
We are seeking a dynamic and results-driven Event Marketing Specialist to lead the end-to-end planning and execution of both online and offline events. This role goes beyond event coordination it requires a strategic marketer who understands how to leverage events as a powerful channel for brand building, lead generation, and customer engagement.
Key Responsibilities
- Event Strategy & Planning:
Develop and execute a comprehensive event marketing strategy aligned with business goals. - Promotions & Audience Acquisition:
Drive event awareness through digital campaigns, partnerships, social media, and email marketing. Own audience acquisition targets and optimize conversion funnels. - Execution & Coordination:
Manage logistics, vendors, and internal teams to ensure seamless execution of webinars, workshops, conferences, and community events. - Post-Event Engagement:
Analyze event performance, gather feedback, and implement post-event nurturing strategies to maximize ROI. - Cross-Functional Collaboration:
Work closely with product, sales, and content teams to align messaging and ensure event success.
Preferred Qualifications
- 12 years of experience in event marketing, ideally within product or EdTech environments.
- Proven track record of managing events from a marketing lens — including strategy, promotion, and post-event engagement.
- Experience with both online and offline events.
- Strong communication, project management, and analytical skills.
- Familiarity with tools like HubSpot, Canva, Zoom, Eventbrite, or similar platforms is a plus.
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