Field Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India HCLSoftware Full time

The Middle East and Africa (MEA) Field Marketing Manager will join Actian's marketing team to support market entry and drive awareness and demand generation across the MEA region. This role is responsible for developing and executing regional and account-based marketing plans, including field events, sales-aligned local campaigns, digital marketing, regional PR, and the localisation of global demand programs. Working closely with sales and marketing leadership, the manager will deliver content-rich experiences that generate awareness, pipeline, and revenue. They will ensure close alignment between sales and marketing through ongoing communication and feedback. Reporting to the Marketing Director for EMEA & APAC (based in Germany), this role represents marketing across MEA to support regional goals and priorities.

Responsibilities:

  • Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the MEA sales team.
  • Act as the primary marketing liaison to Sales, maintaining regular communication to align on goals, share updates, and gather feedback.
  • Build the market-entry strategy based on sales input, available budget, and marketing capabilities.
  • Provide guidance to Sales on how to best leverage marketing programs and resources.
  • Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
  • Collaborate with marketing colleagues to ensure MEA priorities are reflected in broader campaigns and initiatives.
  • Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
  • Monitor and report on campaign performance, drawing insights to improve future efforts.
  • Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
  • Adapt corporate programs and content for MEA audiences to ensure local relevance and impact.
  • Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
  • Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories.
  • Lead MEA-based trade show planning and logistics.

Requirements:

  • Bachelor's degree required.
  • 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • Proven track record in building and executing regional, multi-channel marketing plans within budget.
  • Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
  • Strong project management skills with the ability to prioritise and manage multiple deadlines independently.
  • Excellent written and verbal communication in English; additional language skills are a plus.
  • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
  • Comfortable using a variety of MarTech tools to support campaign delivery and reporting.

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