Field & Partner Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Tredence Full time

Location: Bangalore/Pune

Experience: 3 to 10 years

Employment Type: [Full-time/Contract]Industry: Analytics / Technology / B2B Marketing

About the Role:

We are seeking a dynamic and strategic Partner Marketing Manager to lead and execute high-impact marketing initiatives in collaboration with our technology and cloud ecosystem partners. This role is ideal for a creative, results-driven marketer with a passion for building strong brands, managing large-scale events, and driving joint marketing efforts that fuel growth.

Key Responsibilities:

Strategic Planning

- Develop and manage quarterly and annual partner marketing plans aligned with partner goals and marketing opportunities.

- Lead joint business planning with partner teams to foster collaboration and shared growth.

- Execute partner-aligned initiatives such as trade shows, conferences, solution launches, awards, and sponsorships.

- Drive joint portfolio marketing and thought leadership with internal and external stakeholders.

- Secure and optimize Marketing Development Funds (MDF) for joint campaigns.

- Support onboarding and marketplace activation for joint solutions.

- Champion partner value propositions across internal and external channels.

Event Management

- Plan and execute events including trade shows, conferences, and service launches.

- Manage large-scale customer conclaves with budgets exceeding $250K.

- Oversee event logistics: venue selection, vendor coordination, budgeting, and scheduling.

- Ensure seamless execution and customer experience through stakeholder collaboration.

Brand Building

- Elevate Tredences brand through content marketing, executive visibility, and media engagement.

- Monitor market trends and craft bold, differentiated brand strategies.

- Amplify brand presence through tech talks, thought leadership, and strategic platforms.

Relationship Building

- Cultivate relationships with industry influencers, partners, and vendors.

- Collaborate with sales teams to align marketing efforts with customer needs.

- Represent the brand at events and foster positive customer relationships.

Metrics and Reporting

- Maintain campaign and event performance trackers.

- Consolidate data from various platforms for reporting and reviews.

- Analyze campaign performance and provide data-driven Bachelors degree in Marketing, Business Administration, or related field (or equivalent experience).

- 8+ years of B2B marketing experience, preferably in partner-led roles.

- Experience with technology/cloud partners (e.g., Databricks, Snowflake, Azure, AWS).

- Strong storytelling and messaging skills with a client-first mindset.

- Proven experience in managing large events and multi-channel campaigns.

- Proficiency in marketing and sales tools (e.g., Salesforce, Marketo, HubSpot, Demandbase).

- Excellent project management, communication, and interpersonal skills.

(ref:iimjobs.com)

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