D2C Marketing manager

Role summary

We're looking for a performance-obsessed, analytically sharp Growth Marketing Manager

to join our fast-growing team. This is a high-impact role for someone who thrives in

e-commerce, owns performance reporting, and is relentless in finding and unlocking new growth

opportunities through deep analysis and strategic insight.We're a lean, entrepreneurial team

powering an 8-figure e-commerce business. That means every team member makes a direct

impact — and this role is no exception.

You'll be the engine behind our growth strategy — working across platforms like Meta, Google,

Amazon, TikTok, Chewy, and Walmart — and you'll lead relationships with our agencies to make

sure our ad dollars work smarter, harder, and better.

About Us

We're a multi-brand, DTC-first pet products company with a large recurring revenue base

through subscriptions. Our products are sold online via Shopify, Amazon, Walmart, Chewy, and

TikTok Shop. We're scaling fast and obsessed with performance — this role is critical to keeping

that momentum going.

What You'll Do:

● Own the performance and strategy for all paid acquisition channels — Google, Meta,

TikTok, Amazon Ads, Walmart, Chewy, and more.

● Manage agency relationships to ensure they are hitting KPIs, asking the right questions,

and always pushing for better results.

● Report directly to the CEO and serve as the main point person for analyzing and

communicating sales and marketing performance.

● Track and report daily, weekly, monthly sales, plus week-over-week (WoW),

month-over-month (MoM), and year-over-year (YoY) trends.

● Monitor and report on ROAS, CAC, LTV, and performance by channel, helping drive

real-time strategic decisions at the highest level.

● Dig into GA4, Triple Whale, and platform dashboards daily to uncover trends,

inefficiencies, and opportunities.

● Drive conversion rate optimization (CRO) and continuously test landing pages, funnels,

and ad creative performance.

● Partner closely with our creative, retention, and product teams to align performance

strategy with brand and business goals.

● Build and iterate on full-funnel strategies — from awareness to retention — using a deep

understanding of customer behavior.

● Drive innovation by applying past learnings, testing new platforms, and experimenting

with new formats, offers, and targeting approaches.

● Manage and grow our presence on marketplaces (Amazon, Walmart, Chewy), handling

both paid and organic strategies.

What We're Looking For

● 3–6 years of experience in growth marketing, with direct ownership of paid strategy

across multiple DTC and marketplace channels.

● Deep analytical skills — you live in the numbers, spot inefficiencies quickly, and ask

sharp questions that lead to smarter decisions.

● Experience working with tools like GA4, Klaviyo, Triple Whale, Shopify, TikTok Shop,

Amazon Ads, and Meta Ads Manager.

● Proven experience managing agencies, holding them accountable to KPIs, and pushing

them to perform.

● Strong marketplace knowledge (Amazon, Walmart, Chewy) and a solid understanding of

how to scale growth in those ecosystems.

● You're curious, relentless, and highly action-oriented — someone who thrives in

fast-paced, high-growth environments.

● Bonus: Experience working in subscription-based e-commerce models or with pet

brands.

Work Style

● Reports directly to the CEO and is expected to take full ownership of growth

performance reporting and accountability.

● Fast-paced, highly collaborative, and results-driven environment

● We value urgency, clarity, ownership, and people who bring both strategy and hustle to

the table

Why Join Us?

● Be at the center of growth in a high-performing e-commerce company

● Join a passionate, pet-loving team building brands people truly love

● Tons of opportunity for ownership, innovation, and career growth