Digital Marketing Manager

• Job Title: Digital Marketing Manager
  • Location: Ahmedabad, Gujarat, India, On-site
    • Experience: 3+ years in Digital Marketing (preferably in D2C & B2B services, wellness, or healthcare)
      • About Vtalix:

Vtalix is an innovative online platform dedicated to making mental well-being accessible and destigmatised. We connect individuals and organisations with qualified therapists and provide resources for mental health support. We aim to foster a healthier, happier society by promoting proactive mental care. We are a fast-growing startup passionate about making a positive impact.

• The Opportunity:

We seek a highly skilled, data-driven, and passionate Digital Marketing Manager to lead our digital marketing strategy and execution. This pivotal role will drive customer acquisition (B2C) and expand our corporate wellness partnerships (B2B). You will build and optimise our online presence, generate leads, and directly contribute to Vtalix's growth. You will also lead and mentor a small, dedicated team of a Content Writer, a Graphic Designer, and a Social Media Manager.

• Key Responsibilities:

1. Develop & Execute Digital Marketing Strategy: Design and implement a comprehensive digital marketing strategy aligned with Vtalix's business objectives for B2C customer acquisition and B2B lead generation.
2. Identify target audiences and devise digital campaigns that engage, inform, and convert.
3. Conduct market research, competitive analysis, and audience segmentation to identify growth opportunities.
4. Team Leadership & Management: Lead, mentor, and manage a team comprising a Content Writer, a Graphic Designer, and an SEO expert.
5. Set clear goals, provide regular feedback, and foster a collaborative environment.
6. Ensure seamless coordination between content creation, visual design, and social media execution.
7. Performance Marketing & ROI: Plan, execute, and manage paid digital campaigns (Google Ads, Meta Ads, Ads, etc.) to optimise ROI, cost-per-acquisition (CPA), and lead generation.
8. Monitor, analyse, and report on the performance of all digital marketing campaigns across channels using relevant KPIs (e.g., website traffic, conversion rates, engagement, lead quality).
9. Identify trends and insights, and optimise spend and performance based on data.
10. Content Marketing & SEO: Oversee the content strategy, working closely with the Content Writer to ensure high-quality, SEO-optimised, and engaging content (blogs, website copy, articles, video scripts) that resonates with our target audience.
11. Develop and implement SEO strategies to enhance organic search rankings and attract high-quality traffic.
12. Social Media Management & Engagement: Oversee the overall social media strategy (working with the SMM and Content Writer) to build brand awareness, foster community, and drive engagement across platforms (Instagram, Facebook, , YouTube, etc.).
13. Ensure consistent brand messaging and tone across all digital touchpoints.
14. Email Marketing: Develop and manage email marketing campaigns for lead nurturing, customer engagement, and promotional activities.
15. Focus on segmentation, personalisation, and automation to maximise effectiveness.
16. Website Management & UX Optimisation: Collaborate with relevant teams to ensure the Vtalix website is optimised for user experience (UX), conversion, and mobile responsiveness.
17. Budget Management: Develop, allocate, and manage the digital marketing budget effectively to achieve campaign objectives.
18. Stay Updated: Continuously research and evaluate emerging digital marketing technologies, tools, and industry trends to keep Vtalix at the forefront.

• Qualifications:

1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2. 3+ years of proven working experience as a Digital Marketing Manager or in a similar leadership role.
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
4. Strong analytical skills with the ability to interpret data, track campaign performance, and derive actionable insights (proficiency in Google Analytics, Google Ads, Meta Business Suite, etc.).
5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
6. Solid knowledge of website analytics tools, CRM software, and marketing automation platforms.
7. Experience in optimising landing pages and user funnels.
8. Excellent communication, interpersonal, and leadership skills.
9. Ability to manage multiple projects simultaneously in a fast-paced startup environment.
10. Understanding of the mental wellness/healthcare industry is a significant plus.
11. Based in Ahmedabad.

• What Vtalix Offers:

1. The opportunity to make a tangible impact on mental well-being in India.
2. A dynamic, collaborative, and mission-driven startup environment.
3. Opportunity to build and lead a growing marketing team.
4. Competitive salary and growth opportunities.

• How to Apply:

Interested candidates are invited to send their resume and a cover letter detailing their relevant experience and why they are a good fit for Vtalix to pranav@vtalix.in with the subject line: "Application for Digital Marketing Manager - [Your Name]".