Digital Marketing Manager

4 weeks ago


Ahmedabad, Gujarat, India TIGI HR Full time
Job Description

Title: Marketing Lead

Experience: 10+ years

Location: Ahmedabad || On-Site

We are hiring a Head of Digital Marketing to lead comprehensive 360 digital strategy and execution. The ideal candidate is a growth-driven marketer with a hands-on approach, capable of driving full-funnel campaigns, building predictable lead pipelines, and managing high-performing teams. This strategic role also includes direct client interaction for marketing consulting, campaign planning, and delivery oversight.

Key Responsibilities:

- Lead and execute inbound, outbound, and paid marketing strategies
- Design and manage SEO, SEM, email, PPC, ABM, and automation-led campaigns
- Oversee content journeys, buyer personas, and lead nurturing workflows
- Manage ad performance (Google, Meta, LinkedIn) with CAC, CPL, ROAS metrics
- Drive webinars, events, and social media engagement
- Lead a team of SEO, content, PPC, and outbound specialists
- Track performance through GA4, HubSpot, CRM, and Looker Studio dashboards
- Act as client-facing strategist, ensuring alignment and growth delivery

Skills & Requirements:

- 10+ years in digital marketing with agency experience
- Expertise in SEO, ABM, automation, outbound tools (Apollo, Lemlist, Clay)
- Proven leadership, client engagement, and performance marketing acumen
- Strong knowledge of CAC, CPL, MQL/SQL metrics and marketing ROI

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