Digital Marketing Manager

2 days ago

Ahmedabad, Gujarat, India All 4 Season Full time
Position Summary:We are looking for a Digital Marketing Manager to lead our marketing efforts and brand positioning in the luxury travel space. Based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency. You will be responsible for managing a small internal team, coordinating with an external digital marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels.Key Responsibilities:1. Strategy & Planning
•Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
•Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.2. Digital & Social Media Management
•Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA).
•Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.
•Monitor platform analytics and optimize content strategies for engagement and conversion.3. Internal Coordination & Stakeholder Management
•Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
•Ensure timely collection and dissemination of information required for marketing activities.
•Report daily to the COO with key updates, campaign status, and departmental progress.4. Content & Creative Direction
•Supervise content development including social media posts, blogs, newsletters, and campaign creatives.Ensure messaging reflects the brand's tone, values, and premium positioning in the luxury travel segment.
•Coordinate with designers, content creators, and agency partners for timely deliverables.5. Campaign Management & Lead Generation
•Execute and monitor brand and lead generation campaigns across digital platforms.Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
•Assist in planning client engagement activities, online contests, and promotional strategies.6. Reporting & Analysis
•Analyze campaign performance data and share concise reports with the COO.
•Recommend improvements based on marketing trends, analytics, and competitor benchmarking.Required Qualifications & Skills:
•Bachelor's or Master's degree in Marketing, Communications, or related field.
•4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry.
•Strong understanding of digital and social media marketing tools and analytics.
•Prior experience managing external agencies and small in-house teams.
•Excellent communication, time management, and multitasking skills.
•Highly organized with a strong sense of accountability and ownership.
•Creative flair with an eye for design, luxury aesthetics, and storytelling.

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