Business Unit Leader

Job Post: General Manager - WTF AmplifyWitness The Fitness Pvt Ltd is hiring a General Manager to lead and scale our media and brand partnerships vertical - WTF Amplify.About WTFWitness The Fitness (WTF) operates 50+ technology-enabled gyms across North India, serving 25,000+ active members. Our gyms are powered by proprietary AI systems (WTF OS) that manage operations, member engagement, and revenue optimization.About WTF AmplifyWTF Amplify is our marketing and media partnerships division that:Manages brand collaborations and sponsorships across our gym networkExecutes marketing campaigns for fitness and wellness brandsCreates content and manages influencer partnershipsOrganizes events and community activationsHandles performance marketing for external clientsEmployment Type: Full-timeKey ResponsibilitiesBusiness Growth & RevenueLead the scaling of Amplify to ₹1 Cr/month revenueDevelop and execute growth strategy across all revenue streamsAcquire and manage brand partnership clients and retainer accountsBuild and optimize pricing models and service packagesOwn P&L responsibility for the vertical with margin accountabilityTeam LeadershipBuild and lead a team of 10-15 professionals across sales, creative, account management, and eventsSet clear KPIs, performance metrics, and incentive structuresEstablish processes for client servicing, content production, and campaign executionFoster a high-performance culture aligned with company valuesClient ManagementDevelop relationships with CMOs and brand heads in the fitness/wellness ecosystemLead pitch development and contract negotiations for key accountsEnsure excellent client servicing and retentionIdentify new partnership opportunities and revenue streamsOperations & StrategyDesign operational processes and SOPs for scalable deliveryIntegrate Amplify activities with other WTF verticals (Gyms, Academy, Everyday, Reboot)Leverage WTF's gym network and member base for unique value propositionsReport on performance, forecasts, and strategic initiatives to leadershipRequired QualificationsExperience:8-12 years in marketing, advertising, media sales, or brand partnershipsMinimum 3-5 years in leadership roles managing teams of 8+ peopleProven track record of revenue generation and P&L management (₹10+ Cr)Experience in client-facing roles with demonstrated ability to close dealsSkills & Expertise:Strong understanding of brand marketing, media sales, or advertising agency operationsExperience in the fitness, wellness, health, or lifestyle sectors (preferred)Excellent communication and presentation skillsStrategic thinking combined with hands-on execution capabilityProficiency with data analytics and performance metricsEducation:MBA or equivalent from recognized institution (preferred)Degree in Marketing, Business, Communications, or related fieldWhat We OfferCompensation:Competitive salary package based on experiencePerformance-based incentives tied to revenue achievementESOP participation Growth Opportunity:Full P&L ownership of a high-potential business verticalDirect reporting to CEO with significant autonomyOpportunity to build and lead a growing teamExposure to multi-vertical business operations and AI-driven systemsWork Environment:Fast-paced, data-driven organizationAccess to established infrastructure (50+ gyms, 25K+ member base)Collaborative work with tech, operations, and other business teamsProfessional development and learning opportunitiesIdeal Candidate ProfileYou would be an excellent fit if you:Have successfully scaled marketing/media businesses or verticalsEnjoy building teams and developing talentAre comfortable with targets and performance accountabilityCan balance strategic planning with day-to-day executionThrive in entrepreneurial, fast-moving environmentsHave strong networks in the brand/agency ecosystemApplication ProcessTo apply, please send:Updated CV/resumeBrief cover letter outlining:Your relevant experience in revenue-generating rolesSpecific examples of business growth you've drivenWhy you're interested in this opportunityEmail: careers@wtfgyms.comSubject Line: Application - Head of Marketing & PartnershipsSelection Process:Initial screening and discovery callDetailed interview with case discussionMeeting with senior leadership teamFinal discussion and offerTimeline: We are interviewing on a rolling basis. Early applications are encouraged.About Our Work CultureWTF operates with:Data-driven decision making - All initiatives are tracked and measuredOwnership mindset - Team members take full responsibility for their domainsExecution excellence - We value speed, quality, and resultsTechnology leverage - AI and automation are integral to our operationsCompany InformationWitness The Fitness Pvt LtdRegistered Office: Noida, Uttar PradeshWebsite: wtfgyms.ComIndustry: Fitness & Wellness TechnologyFor queries, contact: careers@wtfgyms.com