Growth Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Tvisha Jewlz Full time

Growth Marketing Manager (1–2 Yrs Exp)

Location: Mumbai · Hybrid Role (Catch-ups at office on Monday & Friday)

Type: Full-Time | Paid Role (Fixed + Performance-Based)

About Tvisha Jewlz

Tvisha Jewlz is a boutique luxury jewellery house, known for its timeless Jadau, Polki, and Diamond masterpieces — blending royal Indian heritage with modern bridal glamour. With showrooms in Mumbai, Jaipur & Hyderabad and a growing digital presence, we're now building a high-performance growth engine. That's where you come in.

What You'll Own

- Performance Ads

  • Assist in setting up, running, and optimizing Meta (Instagram/Facebook) and Google Ads
  • Focus on improving CTR, CPC, CAC, and overall lead quality

- Landing Pages & Funnels

  • Collaborate on Framer/Webflow/Canva-based landing pages for new collections and lead-gen
  • Optimize WhatsApp click-through flows, forms, and popups

- Lead Nurturing & CRM

  • Run and improve lead journeys using WhatsApp (Doubletick), Brevo or Apollo
  • Segment and automate campaigns for brides-to-be, wedding planners, and stylists

- Analytics & Reporting

  • Track leads from ad → WhatsApp → showroom visit → sale
  • Maintain dashboards to monitor conversion and ROI

- Growth Experiments

  • Test new ideas: influencer drops, bridal preview campaigns, creator collabs, offline boosts
  • Ideate seasonal lead magnets like "Free Bridal Consult", "Book a Try-on" etc.

- Coordination & Content

  • Work with designers, social media, and showroom staff for campaign launches
  • Help brief reels, hooks, and ad creatives for growth-led storytelling

Who You Are

  • 1–2 years experience in growth/performance marketing, ideally in D2C or luxury fashion
  • Hands-on with Meta Ads Manager, Google Ads, or basic CRM workflows
  • Analytical + creative — someone who can look at ad stats and also write a solid caption
  • Comfortable working with Canva, Framer, Webflow, or learning on the go
  • Passion for jewellery, bridal fashion, and visual storytelling is a big bonus
  • Based in Mumbai, open to a hybrid setup with Monday & Friday catch-ups at our boutique

Bonus Points

Experience with luxury or bridal D2C brands

Familiar with Doubletick, and other CRM, automation Tools.

A small portfolio of campaigns you've helped run or optimize

Curious about Instagram-first brand building

What You'll Get

  • Be part of a fast-growing luxury brand with deep creative roots
  • Competitive fixed + performance-based pay
  • Access to industry events, celeb shoots, and exclusive collections
  • Autonomy, creative inputs, and space to build 0–1 things
  • Wellness-friendly work culture, stylish office catch-ups, and lots of sparkle

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