Growth Manager – Performance Marketing

3 days ago

Mumbai, Maharashtra, India Pinklay Full time

LOCATION: BANDRA WEST, MUMBAI

POSITION: FULL TIME, ON-SITE

About the Role

We're looking for a sharp, hands-on Growth Manager who has directly run and scaled mid to large-budget performance marketing campaigns. The ideal candidate has deep experience in Meta and Google Ads, understands the nuances of creative testing, messaging, and targeting, and has grown D2C fashion brands with multi-crore ad spends.

Key Responsibilities

Performance Marketing Execution

  • Plan, launch, and optimize paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, Shopping, YouTube).
  • Manage multi-crore annual budgets with focus on ROI, CAC, and LTV.
  • Conduct A/B testing for creatives, ad copies, messaging, and landing pages.
  • Develop and implement creative testing frameworks to identify winning formats.

Growth Strategy & Scaling

  • Build media plans to aggressively scale DTC fashion campaigns while maintaining efficiency.
  • Identify new audience cohorts and refine targeting/retargeting strategies.
  • Test and adopt new ad formats, betas, and growth hacks.

Analytics & Reporting

  • Track and analyze performance metrics (ROAS, CTR, CPA, CAC).
  • Generate weekly/monthly growth dashboards with actionable insights.
  • Use data to refine spend allocation across channels and campaigns.

Cross-Functional Collaboration

  • Work closely with the creative team on ad concepts, ensuring alignment with performance goals.
  • Collaborate with brand and product teams to align campaigns with launches, sales, and seasonality.

Tool & Platform Mastery

  • Hands-on use of Meta Ads Manager, Google Ads, Google Analytics, and attribution tools (e.g., AppsFlyer, Adjust, GA4).
  • Familiarity with Shopify/other DTC platforms and tracking integrations.

Requirements

  • 3+ years of direct hands-on experience running performance campaigns (Meta &

Google).

  • Proven track record of scaling DTC brands (fashion/lifestyle preferred).
  • Experience managing annual ad budgets.
  • Strong analytical and data interpretation skills
    • Deep understanding of A/B testing, funnel optimization, and attribution modeling.
    • Excellent communication, problem-solving, and decision-making skills.

Nice to Have

  • Prior experience in a fashion/lifestyle DTC brand or scaling one.
  • Knowledge of affiliate/marketplace growth.
  • Understanding of email/SMS/WhatsApp marketing funnels as support layers to paid growth.

Why Join Us?

  • Fast-growing modern Indian lifestyle brand with a strong digital presence.
  • Opportunity to own and scale large budgets with autonomy.
  • Work out of our creative HQ in Khar, Mumbai.
    Important Note: We're NOT looking for "account managers." This role requires direct campaign execution experience – from strategy to daily optimization.

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