Growth Marketing Specialist

3 weeks ago

Industrial Area, India Inshorts Full time

About the Role

As a Marketing Executive, you will be a key member of an elite team focused on driving our direct growth efforts. You won’t just identify problems, but roll up your sleeves and solve them. You’ll explore partnership opportunities and experiment with new channels, audiences, and creative strategies. The ideal candidate has a strong analytical/business mindset, with a focus on outcomes. Above all else, we’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.

Key Responsibilities:

  • Manage advertising campaigns across display, search, and other partners
  • Create content - brand-related and more socially-oriented, short-form marketing copies
  • Explore new avenues for marketing the app
  • Collaborate on copy and design process with our in-house design team
  • Continually analyze and optimize a variety of online and offline advertising campaigns

Attributes we value:

  • Strong analytical foundation with meticulous attention to detail
  • Strong verbal and written communication skills
  • Strong intellectual curiosity
  • Extremely organized and detail-oriented
  • Proficiency in Excel

Requirements

  • Graduation/Post-Graduation from a tier-1 institute
  • Work experience: 0-2 years

About Inshorts

Inshorts Group is a leading tech startup in the short-form content space. Our innovative platforms Inshorts and Public have been downloaded by more than 300 million users.

- Inshorts, our flagship product,is India's highest-rated and #1 short news app, serving over 12 million active users in India with concise 60 word shorts tailored to smartphone users wanting to get updated of news quickly.

- Public, our second platform is the largest platform for hyperlocal content in India, with 70 million active users in India, providing timely updates and information relevant to the users towns and cities. We also provide cutting-edge and bespoke advertisement solutions for brands. Brands continue to trust us year after year owing to the multiple innovative award winning campaigns we have delivered for them across sectors and seasons.

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