ABM Lead

3 weeks ago

Mumbai, Maharashtra, India Datamatics Business Solutions Full time

Datamatics Business Solutions Ltd. (DBSL) is looking for a results-driven ABM Lead – Demand Generation who thrives at the intersection of data, technology, and customer engagement. You will be responsible for building and executing account-based marketing strategies using modern Martech tools like Demandbase, Recotap, and email automation platforms like Brevo, Apollo.io, or similar tools. This is a strategic and execution-heavy role that demands experience in multi-channel campaigns, target account engagement, and pipeline acceleration.

Key Responsibilities:

  • Design & Execute ABM Campaigns: Develop and deploy 1:1, 1:few, and 1:many ABM strategies targeting decision-makers in mid to large enterprises.
  • Martech Execution: Operate Martech platforms such as Demandbase, Recotap, Terminus, etc., for account targeting, personalization, and engagement.
  • Email Marketing & Automation: Manage outbound email campaigns using tools like Apollo.io, Brevo, Mailchimp, or similar. Monitor deliverability, open/click rates, and optimize accordingly.
  • Persona & ICP Mapping: Align with sales to define Ideal Customer Profiles (ICPs) and buyer personas to create hyper-personalized outreach programs.
  • Multi-Channel Activation: Execute integrated campaigns across email, LinkedIn, display, content syndication, and retargeting.
  • Pipeline Contribution: Collaborate with SDRs and Sales teams to ensure ABM programs are contributing to meetings booked, SQLs generated, and pipeline acceleration.
  • Measurement & Reporting: Track KPIs such as engaged accounts, meeting conversion rate, pipeline influenced, and report performance on a regular basis.
  • Content & Creative Collaboration: Work with internal content and design teams to create assets (emails, landing pages, playbooks) tailored for specific accounts or segments.
  • Tech Stack Integration: Ensure smooth integration and data flow between ABM tools, CRM (Salesforce/HubSpot), and email platforms.

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