Abm Lead

4 weeks ago

Mumbai, Maharashtra, India Datamatics Business Solutions Full time
Datamatics Business Solutions Ltd.

(DBSL) is looking for a results-driven ABM Lead – Demand Generation who thrives at the intersection of data, technology, and customer engagement.

You will be responsible for building and executing account-based marketing strategies using modern Martech tools like Demandbase, Recotap, and email automation platforms like Brevo, Apollo.io, or similar tools.

This is a strategic and execution-heavy role that demands experience in multi-channel campaigns, target account engagement, and pipeline acceleration.

Key Responsibilities: Design & Execute ABM Campaigns: Develop and deploy 1:1, 1:few, and 1:many ABM strategies targeting decision-makers in mid to large enterprises.

Martech Execution: Operate Martech platforms such as Demandbase, Recotap, Terminus, etc., for account targeting, personalization, and engagement.

Email Marketing & Automation: Manage outbound email campaigns using tools like Apollo.io, Brevo, Mailchimp, or similar.

Monitor deliverability, open/click rates, and optimize accordingly.

Persona & ICP Mapping: Align with sales to define Ideal Customer Profiles (ICPs) and buyer personas to create hyper-personalized outreach programs.

Multi-Channel Activation: Execute integrated campaigns across email, Linked In, display, content syndication, and retargeting.

Pipeline Contribution: Collaborate with SDRs and Sales teams to ensure ABM programs are contributing to meetings booked, SQLs generated, and pipeline acceleration.

Measurement & Reporting: Track KPIs such as engaged accounts, meeting conversion rate, pipeline influenced, and report performance on a regular basis.

Content & Creative Collaboration: Work with internal content and design teams to create assets (emails, landing pages, playbooks) tailored for specific accounts or segments.

Tech Stack Integration: Ensure smooth integration and data flow between ABM tools, CRM (Salesforce/Hub Spot), and email platforms.

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