
Lead Pipeline Growth Strategist
7 hours ago
Key Role:
">As a strategic marketing professional, you will lead pipeline growth and drive high-quality leads for our B2B IT services.
">This role involves developing and executing multi-channel campaigns to optimize revenue for our sales teams.
">">- ">
- Design and implement demand generation programs, including paid media, email marketing, SEO, content marketing, and webinars.">
- Create integrated campaigns targeting key industries and personas, optimizing for conversion and engagement.">
- Develop lead nurturing programs using marketing automation tools to accelerate the buyer journey.">
- Use analytics to track KPIs, measure ROI, and optimize campaign performance.">
- Work closely with content, SMEs, and service line teams to create compelling thought leadership pieces and landing pages.">
- Plan and promote events to engage prospects and customers.">
- Manage relationships with agencies and vendors to enhance campaign effectiveness.">
Requirements:
">- ">
- 5+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space.">
- Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools.">
- Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization.">
- Experience working closely with sales teams to drive pipeline and revenue impact.">
- Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics.">
Skills:
">- ">
- Google Analytics">
- CRM (Salesforce)">
- Performance marketing metrics">
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