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Strategic Sales Lead

4 weeks ago

Mumbai, Maharashtra, India Bintix Full time

Job Title:

Strategic Sales Lead – Insights & Intelligence

Location: Mumbai(Preferred), Bangalore, or Delhi NCR

Are you someone who thrives in ambiguity, knows how to build from scratch, and can carry both vision and execution? This is your chance to lay the foundation for a sales function in a fast-growing, mission-driven startup—and grow it into a powerhouse.

If you've led with influence, built with intent, and closed deals with conviction, we want you to define how sales is done at Bintix.

About Bintix

Bintix is a disruptive consumer-insights-tech startup reshaping how brands understand consumption.

For decades, consumer insights have relied on survey panels, recall data, and inference models. While these methods offer value, they often miss the reality of fast-evolving, urban consumption—especially in affluent India, a high-growth market segment that traditional datasets don't capture with sufficient depth or clarity.

Bintix delivers something radically new.

We use AI and computer vision to scan discarded packaging from households and convert it into real-time, SKU-level consumption intelligence. This lets brands see exactly what consumers are using—by product, brand, and category—with unprecedented depth, breadth, and behavioral accuracy.

The Role: Strategic Sales Lead

This is a foundational sales hire—someone who can carry forward founder-led selling and begin to establish a scalable, high-trust commercial engine.

You'll be responsible for selling into large consumer goods organizations, owning relationships across consumer insights, brand management, packaging R&D, and sustainability functions.

This is not just about hitting targets—it's about helping senior decision-makers reframe how they think about data and trust a newer, richer lens into consumption.

You'll work closely with product and leadership to refine positioning, shape messaging, and build relationships that last. And you'll have the autonomy to shape the role, build your own playbook, and eventually grow the sales organization around you.

What You'll Do

  • Own the end-to-end enterprise sales process—from outbound prospecting and consultative selling to closing and onboarding
  • Target VP- and director-level leaders in consumer insights, marketing, packaging, and sustainability
  • Craft persuasive narratives and materials—case studies, ROI decks, data stories—to show value clearly
  • Collaborate closely with product, marketing, and leadership to ensure client needs are heard and integrated
  • Lead account expansion efforts through trust, results, and relationship management
  • Help define our go-to-market approach, pricing strategy, and client engagement model
  • Represent Bintix externally with confidence, credibility, and clarity

What We're Looking For

  • 10–12 years of enterprise B2B sales experience, ideally with insights, data platforms, SaaS, or intelligence products.
  • Of which 3 to 5 years having lead sales with key CPG clients in lead market research companies like Nielsen, Kantar, GFK, or similar.
  • Proven success selling to CPG, FMCG, retail, or data-heavy industries
  • Deep understanding of consultative and insight-based selling—especially in complex, multi-stakeholder environments
  • Strong storytelling and communication skills; able to simplify complex data into clear business outcomes
  • Self-starter who thrives in ambiguity; comfortable owning the entire sales function early on
  • Collaborative, humble, and growth-oriented mindset; team player with a builder's mentality
  • Bonus: Familiarity with or passion for consumer data, behavioral analytics, or sustainability-driven businesses
  • Preferred: Experience selling insights or intelligence products to consumer brands

The First Year

In the first 12+ months, your mandate is simple—but bold: carry forward the momentum of founder-led selling and drive the next phase of disruptive sales growth.

You'll be expected to:

  • Close high-value, strategic accounts across CPG, D2C, and sustainability-focused teams
  • Strengthen our commercial narrative and help senior buyers reframe how they think about data
  • Establish repeatable, insight-led sales processes that scale across verticals and regions
  • Deliver meaningful revenue growth while staying close to the market, the client, and the product
  • Prepare for and shape the next stage of sales hiring—with you as a key leader in the process

This is a high-ownership role for someone who knows how to turn early traction into a high-performance sales engine.

Compensation & Rewards

  • Competitive base salary with a significant performance-based variable component
  • Equity may be offered to exceptional candidates aligned with our long-term vision
  • Flexibility to work remotely or in hybrid mode
  • High visibility and influence across product, strategy, and leadership
  • A mission-driven team deeply committed to trust, transparency, and thoughtful innovation

How to Apply

To apply, please send:

  • Your CV
  • A short cover letter explaining why you're excited about this role and what draws you to Bintix

Applications without a cover letter will not be considered . You can apply via LinkedIn or email your application to

Why Join Bintix Now

  • Bintix has doubled revenue for the past few years, with strong product-market fit and repeat clients. Your job is to build on this base, turning early wins into scalable growth and deeper enterprise traction.
  • Be part of a category-defining startup at the intersection of data, AI, and responsible consumption
  • Work on a product that blends commercial value with real-world impact
  • Build the sales function from the ground up, with autonomy, ownership, and growth potential
  • Join a team that's highly capable, deeply values-led, and committed to purpose beyond profit
  • Help redefine how brands think about consumers—and what they do with that understanding

Bintix Background :

No one else captures affluent Indian households with the richness and frequency we do. Our insights power decisions for:

  • Global CPG leaders seeking data beyond legacy panels
  • D2C and challenger brands hungry for granular visibility
  • Teams across marketing, innovation, packaging, and sustainability

This is a new class of insight—real behavior, always-on, and grounded in reality. And while our data comes from waste, the value is anything but disposable.

Credibility That Builds Confidence

Bintix is built by a highly credentialed leadership team that combines:

  • PhDs and deep research backgrounds in sustainability, data systems, and behavioral science
  • Global consulting and operational experience across markets and business models
  • Proven success in scaling insight-driven organizations
  • Strong expertise in AI, machine learning, and product intelligence

We are united by a shared purpose: to build a data company that delivers both business value and environmental impact—without compromising on ethics or integrity.

We are backed by a mix of local and global investors, many of whom have supported us from the earliest stages of our journey. Their commitment reflects long-term alignment with our mission and confidence in our growth.

Our Traction

  • Trusted by top CPG brands across India
  • Used by both legacy industry leaders and fast-growing D2C players
  • Doubled revenue for three consecutive years
  • Product-market fit validated across multiple use cases and repeat clients
  • Raised internal rounds and a pre-Series A from global impact-focused capital