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Lets - Senior Manager - Modern Trade

4 weeks ago

Mumbai, Maharashtra, India Beco Full time

Job Title: Senior Manager - Modern Trade.

Location: Mumbai.

Job Type: Full-time, Onsite.

Who we are?

- At Beco, we are redefining sustainability in FMCG by offering eco-friendly products that are accessible and convenient.

- As we scale our retail presence, we are looking for a Senior Manager - Modern Trade to lead and expand our footprint across major modern trade accounts.

- This role will be responsible for developing strategic partnerships, increasing market share, driving revenue growth, and ensuring execution excellence in key retail chains.

Are you someone who:

- Has a deep understanding of modern trade dynamics and category management.

- Can drive business growth through strategic tie-ups and account expansion.

- Possesses strong negotiation and relationship management skills.

- Thrives in a fast-paced, high-growth startup environment.

- Can own and execute a modern trade strategy with a long-term vision.

What will you do at Beco?

Business Development & Strategy:

- Develop and execute modern trade sales strategies to achieve revenue targets.

- Identify new business opportunities within key modern trade accounts.

- Drive strategic tie-ups and collaborations with major retail chains.

- Ensure penetration of new products and SKU expansion within existing accounts.

Key Account Management:

- Manage and grow relationships with national and regional modern trade accounts (Reliance Retail, DMart, Big Bazaar, etc.

- Negotiate annual business plans, Jobs to Be Done (JTBD), and promotional activities with retailers.

- Ensure effective in-store execution, stock availability, and brand visibility.

- Conduct quarterly business reviews (QBRs) with key accounts to optimize sales performance.

Sales & Performance Management:

- Track and analyze sales data, category performance, and market trends to optimize execution.

- Monitor sell-in/sell-out trends and ensure optimal inventory levels at retail stores.

- Work closely with distributors and sales teams to streamline supply chain and fulfillment.

- Ensure compliance with business agreements, SOPs, and trade policies.

Promotions & Trade Marketing:

- Collaborate with the marketing team to develop and execute impactful trade promotions.

- Plan and drive visibility programs, consumer activations, and promotional campaigns.

- Monitor ROI on trade spends and optimize promotional investments to maximize impact.

- Execute in-store branding initiatives to enhance brand presence.

Cross-functional Collaboration:

- Work closely with supply chain, finance, and marketing teams to align on business goals.

- Coordinate with field teams and merchandising partners to ensure execution excellence.

- Ensure compliance with commercial agreements and promotional commitments.

Qualifications:

- Bachelor's/Master's degree in Business, Sales, Marketing, or a related field (MBA preferred).

- 7+ years of experience in modern trade sales, preferably in FMCG, retail, or consumer goods.

- Strong experience in managing large modern trade accounts (Big Bazaar, DMart, Reliance Retail, etc.

- Proven expertise in category management, sales forecasting, and trade negotiations.

- Ability to work with data and analytics to drive decision-making and optimize performance.

Best-fit Behavioral Traits:

- Strategic thinker with an execution-focused mindset.

- Strong relationship builder and negotiator.

- Highly analytical and data-driven.

- Self-motivated, goal-oriented, and thrives in a fast-moving environment.

- Strong leadership skills with the ability to manage cross-functional teams.

Experience: 7-10 Years

(ref:iimjobs.com)